Publishing the most appropriate content at the right time and doing it with the right pace is fundamental to the success of your web communication. The optimum stands between too much, that will make you be considered invasive by your audience, and not enough, where the risk is for your audience to forget you between one publication and the next one. Get back to the surfing metaphor and just think that your communication activity is like the waves the ocean produces and you’ll understand why pace is so important.